The study, published in the British Food Journal last month, found that over 50% of people who identify as beer drinkers expressed openness to trying cannabis beverages.
Respondents were slightly more likely to say they’re willing to try THC-infused drinks (56 percent) over CBD-infused beverages (53 percent). From a broad perspective, these statistics show a general curiosity among beer drinkers for cannabis-infused beverages.
The study also analyzed demographic data, finding that younger beer drinkers, people with higher incomes, those who reported past-year marijuana use and those who were more familiar with the cannabis industry “were more likely to state a willingness to try CBD-infused beverages.”
Consumer trends are shifting as the state-level legalization movement spreads and more adults are able to lawfully access marijuana products at licensed retailers.
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