A majority of sports fans across multiple leagues—from NFL to pro tennis and NBA to NASCAR—say it’s acceptable for cannabis companies to sponsor teams, according to a new survey from Performance Research and Full Circle Research.
There was more support for allowing CBD-related sponsorships, as opposed to deals with “THC brands,” but in no case was there majority opposition to either kind of partnership among fans of nine different sports leagues: NFL, NBA, MLB, MLS, UFC, NHL, Pro Tennis, Pro Golf and NASCAR.
Here’s the percentage of sports fans across those leagues who say it’s “completely” or “mostly” acceptable for CBD companies to sponsor teams:
- MLS: 73 percent
- UFC: 68 percent
- Pro Tennis: 64 percent
- NHL: 62 percent
- Pro Golf: 62 percent
- NBA: 60 percent
- NASCAR: 56 percent
- NFL: 55 percent
- MLB: 55 percent
Here’s the percentage of sports fans across those leagues who say it’s “completely” or “mostly” acceptable for THC companies to sponsor teams:
- MLS: 69 percent
- UFC: 60 percent
- NHL: 55 percent
- Pro Tennis: 53 percent
- NASCAR: 53 percent
- NBA: 50 percent
- Pro Golf: 49 percent
- NFL: 46 percent
- MLB: 46 percent
The outlet reported that the survey also showed that a majority of sports fans’ perceptions of leagues and teams are either positively affected or unchanged due to cannabis sponsorships—though it also found that only 17 percent are aware of any such specific partnerships.
