PR Farms™ - The Cannabis Leader in Santa Cruz County
At PR Farms™, we don’t just sell cannabis — we grow it, extract it, and roll it ourselves. As the most vertically integrated dispensary in Santa Cruz County, we produce more flower, more concentrates, and more pre-rolls than anyone else in the region. That means better prices, better quality, and total control over what goes on our shelves.

We Know It Because We Grow It
From seed to shelf, our team is hands-on at every step—cultivating clean, potent cannabis that’s fully compliant with California state testing standards. Whether you’re shopping for flower, edibles, tinctures, or pre-rolls, you can trust that what you’re getting is fresh, safe, and grown with care.

At PR Farms™, we treat every customer like a guest. Stop by and experience the difference that comes from deep roots, real expertise, and total transparency.

At PR Farms™, you’ll find one of the most diverse and affordable cannabis menus in California. From top-shelf flower and potent concentrates to edibles, vapes, tinctures, and topicals—we carry the best brands alongside our in-house brands. Thanks to our vertical integration, we can offer some of the lowest prices in the state without cutting corners on quality.

Our team at PR Farms™ is here to make your visit easy and enjoyable. Whether you’re new to cannabis or know precisely what you want, our friendly budtenders are always ready to help with honest guidance and solid recommendations.

We take pride in offering safe, reliable cannabis that meets the highest standards. Every product on our shelves is tested and compliant with state regulations. As part of The Farm family, we stay active in our local community, supporting events, partnerships, and education on responsible cannabis use and authentic connection.

See What Our Customers Have to Say

Visit PR Farms™ Today

PR Farms™ is located at 1051 41st Avenue, right in the heart of Santa Cruz’s Eastside. You’ll find us just off Highway 1, near Capitola Mall and minutes from the coast. Whether you’re heading to Pleasure Point, cruising Soquel, or exploring local surf spots, we’re easy to get to and even easier to shop with. Come by, browse the shelves, and tap into the laid-back Santa Cruz vibe—we’ve got what you need to elevate the day.

Hours:

Monday 8:00 am - 10:00 pm

Tuesday 8:00 am - 10:00 pm

Wednesday 8:00 am - 10:00 pm

Thursday 8:00 am - 10:00 pm

Friday 8:00 am - 10:00 pm

Saturday 8:00 am - 10:00 pm

Sunday 8:00 am - 10:00 pm

Store Phone Number:

(831) 887-0180

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